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Houghton - Mifflin

National ethnographic study of parents, teachers, and school administrators for online standardized testing.
Industry Education
Company Houghton - Mifflin
Practice Areas User Research

Product insights for formative and informative testing. Holistic research including quantitative and qualitative methods evaluating the overall systems, people, legals aspects, and learning impacts to provide a better understanding of how they come together and how they work independently on one another, Aspects also included impacts of the No child Left Behind Act, standardized testing, learning and evaluation methods. Other research activities included additional ethnographic and field studies and usability testing of new products.